Why creating a Brand will set you apart
Many view E-Commerce as simply an online store selling products. But that couldn’t be further from the truth! We all know that the best stores seem to have a life of their own, a persona and personality. What sets these stores apart? How do some stores rise to the top and others fall by the wayside? EASY! BRANDING!!
What is Branding?
Business dictionary defines branding as “The process involved in creating a unique name and image for a product in the consumers’ mind. Mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.” Think about some of the best-known e-commerce brands on the planet, Amazon, Zappos, The Iconic, ModCloth all of these retailers are MUCH more than JUST an online store. They have a personality that shines through in every part of the business.
You need personality!
Building a brand is creating the personality for your business. It encompasses everything from marketing, sales and customer service, right down to your email signature, and is the common thread that ties the customer to your product. Branding encompasses your marketing and is a critical part of driving sales. The brand is what your business is known for, how people think and feel about your product. It’s the values of your business, what do you and your company stand for? It is derived from the experience customers have with every single touch-point of your business. From the moment they come to your website, to your presence on social media, to their perceptions about the product their expectations of the purchase process and even YOU! the people running the business – your brand encompasses everything that you do.
There are some simple questions that you can ask yourself about your business to determine your brand personality and help define your core values for your business.