How to Develop + Sell Products Online!

Your 12 week Fast Track E-Commerce Program for E-Commerce Success


The E-Commerce Business Formula is a 12 week Program, that fast tracks your learning so you can create more sales and move products now!

The E-Commerce Business Formula includes practical steps,  comprehensive business plans and proven strategies to build or start your business designed to help you elevate your sales, convert existing and new customers and importantly generate profit. It will propel your business or idea straight into your customers hands!

The Four interactive training modules will teach you how to market your online store, create knockout Facebook and Instagram ad campaigns, create higher conversions at checkout - The Program empowers you with the latest marketing strategies for those that are ready to invest in their business and who want more sales and more impact from their online presence.

Start & Scale your Online Store Today


The training consists of four training modules with easy-to-follow worksheets, done-for-you templates, videos, swipe files and interviews with leading experts. All of the training is online, contained in the private E-Commerce Business Formula member only site.

The E-Commerce Business Formula also include access to a private E-Commerce Membership Hub  where Sarah answers questions and offers E-Commerce and Marketing advice to ensure that our members are engaged in the course, take action and receive the highest value from their investment.

The Most important thing we do is fast track leanings that often take years for online store owners to achieve


This program is perfect for eCommerce and product owners, who want to accelerate their business and increase their sales online. It will have you filling those missing gaps in your business, so can create more sales and profit with strategies that actually work in today's online market!

Here's what we're going to learn in the 12 week program:

The E-Commerce Website Formula

In Module 1 of this E-Commerce Formula, we’re going to get clear on one of the most important aspects of your e-Commerce Business and that is your website.   This is the foundation to a successful online business. Even if you have an established business. Getting your Platform, design and functionality is one of the most important elements of any online store.

To break it down, here’s what we’ll cover in module 1:

  • Setting up your online store - choosing the right platform for your business
  • The essential architecture for developing your online store
  • Your E-Commerce website audit
  • The importance of the user experience - selling the experience and feeling not the product
  • The importance of Imagery and how to position your products
  • The must have elements on your E-Commerce Store
  • Legal and Swipe Files

Facebook Ads + Campaigns that Convert

There's been a big change in how we sell products online, and to be in business means you need the latest information on what actual works. In Module 2, we roll up our sleeves and get to work. Through a series of screen cast videos,  I’m walking you step-by-step through the process of now using Facebook and the Facebook Pixel to create ad campaigns in Facebook that convert, specifically for e-commerce businesses!

More specifically, here’s what we’ll cover in Module 2:

  • Mastering Facebook ad for E-Commerce
  • Installing the Facebook Pixel
  • How to build a sucessfull facebook campaign
  • FB ad foundations
  • How to track conversions
  • What metrics to track
  • Custom Audiences & retargeting
  • Case studies - How brands are succeeding online (and how you can too)

Digital Marketing for E-Commerce

Creating a unique and powerful brand identity is a must to ensure that your brand will consistently stand out from the crowd. In Module 3 we are going to learn how to create, optimize, and market engaging content in order to build, scale and grow your business.

  • Creating your Content Marketing Plan
  • Create Automation for your business
  • Develop your brand and products story
  • Valuing your Repeat and Loyal Customers
  • Sales + Discounts
  • Generating Reviews


A Baymard Institute study states that 68.63% of carts are abandoned every year. That means that only about 1 in every 4 customers actually finishes their purchase. But heres the flipside too, 63% of abandoned carts are recoverable by online retailers using savvy strategies and your going to be one of those.  Here’s what we’ll cover in Module 4:

  • Increase Conversion Rates by Lowering Abandonment
  • Reducing Abandoned Carts: 7 Proven Strategies
  • Improve Reclamation Rates
  • Tweaking your website for an easier sales process

You get access to the entire program as soon as you purchase.

All of your training videos and workbooks are housed in a private members-only site.

PLUS BONUS ACCESS to an E-Commerce Formula
Private Facebook Group


The E-Commerce Membership Hub is a powerful  hub and community filled with Amazingly successful E-Commerce businesswomen. The membership access allows you to connect to your E-Commerce Community helping you feel empowered and guided through every area of growing your E-Commerce business.

The E-Hub is your place to go for  for networking, help, business advice, resources and support, browse, ask questions, watch videos,  and support each other in growing online businesses!


Hi, I'm Sarah.

Sarah Quinney is an E-Commerce Business Strategist for passionate driven entrepreneurs who are looking to grow an online business which generates profit + increased sales!

I help entrepreneurs leverage their strengths in a way that allows them to build a business they love that creates a profitable income. My mission is to help create online business that are profitable and aligned with passion. The life you dream of is ready for you… are you ready for it?

And that ONE decision was a complete and total game-changer for me! 8 years on and I have built three amazing 6 figure brands from the ground up!  

  • I have built one of the biggest Raw Food Blog -  The Raw Food Mum from ground up with a following of now over 50,000 fans - published in major newspapers including The Age, Marie Claire and more

  • Published The Best Selling Book, Raw Food 4 Kids and had it distributed in major health food stores across Australia, exceeding 6 figures in sales!

  • Built Australia's Largest Raw Food Store from scratch, zero funds from the ground up and sold it for 6 figures all in under two years

  • I'm about to launch my 4th E-Commerce Brand in the Surf industry and I am currently manufacturing it and will be  launched soon! I promise to let you know as soon as it launches

Heres the thing though.

I only wish I had an E-Commerce Business Coach to help me fast track my lessons, and bounce strategies and ideas with,  and I just couldn't find anyone who had been in the same situation as me and knew what I needed in my business.  And this is the biggest reason why I started The E-Commerce Business Coach, I realised how many women ( because they were contacting me) need specific E-Commerce Business help!

The good news is I am also about to launch a new product and E-Commerce Business. So I'm walking the walk with you and showing you the exact strategies and lesson learnt that I am using in my business today!

For a limited time, this program is available at introductory pricing of $97!


Frequently Asked Questions

  • q-iconWhen will I get access to the Program?

    As soon you purchase, you’ll be automatically redirected to register for an account on the members-only site. Once you’ve registered, you’ll be sent an email with your login details and information on how to access the entire program.

  • q-iconHow long will I have access to the Program

    You’ll have access to this program forever after your purchase date. A 30 Day Money Back Guarantee is offered on the Program however Terms and Conditions Apply – Any refund will require the participant to show the work done prior to refunding.

  • q-iconWho Is The E-Commerce Formula For?

    The E-Commerce Forumla is for online, product and retail business owners who are wanting to fast track their learning to create a profitable and successful online business.

  • q-iconI just started my business should I enroll in the Program

    Yes, this program will provide all the information and tools you need to build your business! Even if you only have a business idea, this program will be perfect for you.

  • q-iconHow is this program different from other programs?

    The content of this program was developed from my own journey of running an E-Commerce business.  It’s designed to fast track your learning experiences so you too can have your business up and creating sales and profit quickly.

  • q-iconIs 1:1 Coaching provided in this course?

    1:1 coaching is not provided in the Academy, however the Facebook group is where Sarah communicates and answers any questions participants have. If you are looking for more 1:1 coaching we recommend The E-Commerce Business Mastermind Program