The E-Commerce Business Coach

Resources + E-Commerce Tools What Works. What Doesn’t. I Find Out First.

I dive deep into the latest e-commerce tools, software, and strategies—filtering out the fluff and delivering only what moves the needle for your store.

FREE GUIDE

👉 The Ultimate $1,000/Day E-Commerce Ad Funnel Blueprint

Ready to build a funnel that consistently delivers high-quality customers and real profits? This blueprint walks you through the proven structure that scales stores past $30k/month without burning cash.

What’s Inside:
✅ Step-by-step funnel map (cold, warm, hot)
✅ Example ads and landing pages for each stage
✅ Recommended budgets and timeframes
✅ Common funnel bottlenecks (and how to fix them)

FREE GUIDE

👉 The 7 Ad Metrics Every E-Com Store Tracks
(And How You Can Too)

If you want predictable, scalable results, you need to watch the right numbers. This guide teaches you the 7 must-know metrics that separate struggling stores from 6- and 7-figure brands.

What’s Inside:
✅ Clear definitions for each metric (no jargon)
✅ Benchmarks to aim for in 2025
✅ How to pull each metric inside Meta Ads Manager
✅ Quick tips for improving each number

FREE GUIDE

👉 Top 5 Reasons Your Facebook Ads Aren’t Converting
 (and How to Fix Them Fast)

Struggling with Facebook Ads that just aren’t converting? This quick-fire guide reveals the 5 most common reasons e-commerce brands burn through ad spend — and how you can fix them today without wasting another dollar.

What’s Inside:
✅ Why wrong objectives = wrong customers
✅ How ad creative is quietly killing your ROAS
✅ The hidden setting that’s limiting your reach
✅ What to fix first on your product pages
✅ The #1 retargeting mistake 90% of brands make

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