Sometimes bringing customers to your website and driving traffic to your content can feel a bit difficult. There are so many entry points across the Internet that it can get a bit overwhelming.

SEO

One of the best ways to attract customers to your website is through implementing effective Search Engine Optimization (SEO) practices.

SEO is the practice of implementing specific keywords and information into your content that makes it readable and visible to search engines. SEO can increase your website’s ranking on Google and help to drive traffic to your content.

To effectively implement SEO, it is crucial to locate keywords and phrases that people use when looking for content similar to yours. To further dive in and learn how to effectively implement SEO, “7 Quick and Easy E-Commerce SEO Tips” is a great resource.

Through using effective SEO practices, you are setting your content up to be found by search engines. When someone makes a Google search, analytics are used to pull the most useful and relevant content. Then, that content is presented to the user in the form of search results.

If you correctly implement SEO, Google will see your content and present it to the user. This will increase your traffic.

Social Media Marketing

It would be a big mistake to ignore the power of social media. Social media has become an absolute necessity for businesses in terms of increasing their reach, attracting website traffic, and interacting with their customer base. Without social media, many businesses would not be nearly as successful as they are.

Whether you choose to use Instagram, Facebook, Twitter, Pinterest, or something else, be sure that your company is using some sort of social media in order to boost traffic and reach. The more platforms, the better.

When using social media, be sure to create content that is brand-oriented and flows across channels. If your content does not match, it will be confusing to users. Make everything as cohesive as possible.

Free Offers

One great way to bring in customers is to offer a free giveaway of sorts. A great idea is to run a contest through one of your social media channels.

Instagram contests have become very popular, as people use them to gain followers. Through the platform, you could host a giveaway for a gift card to your online shop. Require users to enter by tagging 3 friends and sharing the content on their story. This way, they will further spread your content and your reach will multiply! In the end, the user has won a gift card to your site that they can use to discover your products.

Through hosting a giveaway, you will increase your reach and bring in traffic, ultimately resulting in higher sales.

Solutions

People have problems, including your customer base. Find out what your customers’ pain points are, and offer them a solution. Introduce your products to your customer in a way that solves their problems.

Does your customer base love to travel? Provide them with a solution in the form of great getaway clothing or travel accessories.

Does your customer love the great outdoors? Provide them with the answer to their problems in the form of great hiking boots or a nice, warm jacket.

Email Marketing

Email marketing is a fantastic tool to use to communicate with your audience regarding sales, updates, new arrivals, and more. In addition to serving as a great tool for communication, emails can also be used to drive sales a bit further by encouraging customer follow through.

Set up an email sequence that goes to customers who abandon their carts. In doing this, you will remind your user that they were interested in your product, thus decreasing cart abandonment and increasing revenue.

Sales can be recovered through simply saying “Hey, don’t forget about xyz in your cart!”

Your customers are out there

Through implementing the proper tools and tricks, you can increase your reach and effectively drive traffic to your website. I am eager to see the success that you achieve as a result of these tips!

Which step will you be implementing first?

Sarah