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Let’s talk a bit about user flow. The user flow Let’s talk a bit about user flow. The user flow is the journey that your customer takes when they enter your website. As an E-Commerce retailer, a typical user flow may look something like this: Home Page ➞ New Arrivals ➞ Dresses ➞ Product Description ➞ Cart ➞ Checkout In order to design an effective website, you need to know what your user’s flows will be. Look at your target market persona and imagine the series of actions they will take on your site. After you know this, you can design your website accordingly. Furthermore, to optimise your website based on the user flow, work on implementing a design that encourages the user to complete a task. For instance, since the scenario above illustrates the user checking out the “New Arrivals” section of your site, consider placing “New Arrivals” imagery at the top of the page. Guide the user throughout your website in a way that encourages them to go from point A to point B. Task: Are all of your website elements where the user needs them to be? Look at your site from an outside viewpoint and tweak things according to your the journey you expect your user to take. https://sarahquinney.com/ux-design-ecommerce/ #sarahquinneyecommercecoach #sarahquinney #ecommerce #ecommercecoach #businesscoach #businesscoaching #marketing #smallbusinessaustralia #smallbusinessau #supportsmallbusiness #australianmade #smallbusinessmarketing #smallbizau #womeninbusiness #womeninbusinessrock #womensbusiness #businesswomen #womensupportingwomen #ausmumpreneur #mumpreneur #ecommercemastermind #ecommercemarketing #onlinestore #onlineshopping #shopify #shopifystore #ecommercestore #businesslife
How are your online sales this year compared to la How are your online sales this year compared to last year? This client of mine is killing it! 🎉 www.sarahquinney.com #sarahquinneyecommercecoach #sarahquinney #ecommerce #ecommercecoach #businesscoach #businesscoaching #marketing #smallbusinessaustralia #smallbusinessau #supportsmallbusiness #australianmade #smallbusinessmarketing #smallbizau #womeninbusiness #womeninbusinessrock #womensbusiness #businesswomen #womensupportingwomen #ausmumpreneur #mumpreneur #ecommercemastermind #ecommercemarketing #onlinestore #onlineshopping #shopify #shopifystore #ecommercestore #businesslife
One mistake people often make when using Facebook One mistake people often make when using Facebook ads is to push sales too quickly. They create an ad that pushes cold audiences directly to a sales page to sell something right off the bat. It’s too fast and completely inappropriate, and it violates one of the golden rules of social media advertising: You must give before you ask. You need an intermediary step for lead generation in which you provide something of value in advance. This is the start to a conversation you can use to build a relationship you can nurture. Then when people are ready to buy, they’re more likely to do so from you. This leads to the second mistake, which is selecting the wrong objective in the campaign structure. Many people looking for leads will select lead ads, engagement, or clicks when they should be selecting conversions and optimising for leads. Ninety percent of the time, this selection will result in stronger performance. www.sarahquinney.com Source: Social Media Today #sarahquinneyecommercecoach #sarahquinney #ecommerce #ecommercecoach #businesscoach #businesscoaching #marketing #smallbusinessaustralia #smallbusinessau #supportsmallbusiness #australianmade #smallbusinessmarketing #smallbizau #womeninbusiness #womeninbusinessrock #womensbusiness #businesswomen #womensupportingwomen #ausmumpreneur #mumpreneur #ecommercemastermind #ecommercemarketing #onlinestore #onlineshopping #shopify #shopifystore #ecommercestore #businesslife #facebookadstips #facebookadvertising
Thanks Neesa! ❤️ My E-Commerce Women in Busi Thanks Neesa! ❤️ My E-Commerce Women in Business Mastermind is a training and mentorship program that supports female only E-commerce/brand business owners with the latest E-Commerce and digital marketing strategies so they can scale their stores + profits. Find out more: https://sarahquinney.com/womeninecommercemastermind #sarahquinneyecommercecoach #sarahquinney #ecommerce #ecommercecoach #businesscoach #businesscoaching #marketing #smallbusinessaustralia #mumpreneur #ausmumpreneur #womeninbusiness #womeninbusinessrock #womensbusiness #ecommercemastermind #ecommercemarketing #onlinestore #onlineshopping #shopify #shopifystore #ecommercestore #facebookads #facebookadvertising #facebookadvertsingtips #customervalue #customerservice #clientsuccess #celebratesuccess
Your brand is starting to find its footing, it’s Your brand is starting to find its footing, it’s getting voice and you’re finding ways to bring value to your customers through engaging with them in a meaningful way. This is where having a strong value proposition can help your current and prospective customers really get to know and understand your brand and your products. What the is a value proposition? A truly great value proposition is a “statement that paints a clear picture of what your brand has to offer for prospects”. It tells your audience: • How your product or service solves/improves problems • What benefits customers can expect • Why customers should buy from you over your competitors • It introduces you to prospective buyers and helps you make a strong first impression. That’s why it is so important to have a powerful one. Writing a powerful value proposition is a skill you can learn, but like any other skill, it helps to see examples from those that did it right. Read more: https://sarahquinney.com/branding-101-creating-value-proposition/
Surprise and impress your customers with your leve Surprise and impress your customers with your level of service and they’ll sing your praises until the end of time. https://sarahquinney.com/how-to-acquire-customer-reviews/ . . . . #sarahquinneyecommercecoach #sarahquinney #ecommerce #ecommercecoach #businesscoach #businesscoaching #marketing #smallbusinessaustralia #smallbusinessau #supportsmallbusiness #australianmade #smallbusinessmarketing #smallbizau #womeninbusiness #womeninbusinessrock #womensbusiness #businesswomen #womensupportingwomen #ausmumpreneur #mumpreneur #ecommercemastermind #ecommercemarketing #onlinestore #onlineshopping #shopify #shopifystore #ecommercestore #businessgoals #businesslife #quoteoftheday

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