Content Marketing for the Buyer’s Journey
Success as an online retailer comes from nailing down your audience and knowing how to best serve them. One of the biggest aspects of this is the buyer’s journey. It’s…
How To Acquire Customer Reviews
The numbers are in – customer reviews are everything. Study after study has shown that customers are paying more attention and giving more value to the opinions of their fellow…
How to Use Negative Reviews
Negative reviews are a part of the retail experience. There is no way around them and no way to wholly avoid them while maintaining complete integrity. As an E-Commerce retailer,…
Developing an E-Commerce Marketing Plan
When you find yourself with a grand idea, it’s tempting to run with it. You’re motivated, full of energy, and ready to tackle and transform it into something tangible. Well,…
How to Create Customer Loyalty
If you’re in business, you know that customer loyalty is crucial. You’ve probably heard the age-old saying that goes something like “it’s much more expensive to keep a customer than…
Why UX Design for is so important for a higher conversion rate
Have you ever thought about how crucial design is for your E-Commerce store? If not, it is definitely time to give that thought some brain real estate. When I say…
8 Facebook Ad Copy Tips
The wording is everything. When it comes to writing Facebook ad copy, every single word counts. Readers’ attention is being pulled in a million directions, and you have all of…
The Importance of Copy when Selling Products
As an E-Commerce retailer, your copy is everything. I simply cannot stress this enough. It is imperative that you create compelling copy that will gain your customer’s attention, provide them…