8 Tips to Eliminate Excess Inventory
Excess inventory can weigh down your e-commerce business and cut into your profit margins. Most e-commerce businesses will experience an overstock of inventory on several occasions, but do you know…
E-Commerce Average Order Value Strategies
E-Commerce Average Order Value (AOV) is an important metric in determining the success of your marketing and sales strategies. With these strategies you will be able to increase your store’s…
How to Grow Your Facebook Ads Account
Mastering Facebook’s Ads Manager is a feat of its own. Between different Campaigns, different Ad Sets and different types of Ads, it can be difficult to get the swing of…
TikTok for E-Commerce Selling
TikTok is the fastest growing social media app with over 650 million downloads in 2021. The app has over 1 billion users and is becoming a gold mine for e-commerce…
Using Google Analytics for Conversion
Using Google Analytics is a great way to track your business statistics. With it, you can track and measure things like marketing campaigns, site functionality, page views, visit lengths, and…
Understanding Marketing Efficiency Ratio (MER) for E-Commerce
Marketing efficiency ratio (MER) measures the success of your marketing in terms of revenue (i.e., how much revenue your marketing efforts are generating). It is sometimes referred to as marketing…
6 E-commerce Trends to Watch In 2023
E-commerce is always growing. So much so, that it’s expected to increase another 10% this year. An increase of that size will make the industry worth over 6 trillion dollars….
How to Acquire E-Commerce Customers the Right Way
In the world of e-commerce, acquiring e-commerce customers the right way is important. Without customers, a business cannot survive or grow. Keep reading to learn more about how to acquire…