The E-Commerce Ads Academy is your ultimate system to master Meta Ads and finally run profitable campaigns - without the guesswork, wasted spend, or agency retainers that leave you wondering what the hell they’re even doing.
If you’re knee-deep in ads, feel like you’re just burning money, or struggling to keep up with all the changes inside Meta - this is built for you.
This is where we stop winging it — and start running ads that actually work.
Get on the waitlist now to unlock early access and bonus savings before anyone else.
THE NEXT INTAKE IS 1st JULY, 2025
Join the waitlist now to be first in line when doors open — and score exclusive early bird savings.
“Game-changer! Sarah’s Ads Academy completely transformed how I approach Meta ads. I went from burning money on ads to generating consistent ROAS. Her strategies are clear, actionable, and backed by real results”
Jessica Taylor
Feeling Lost in the World of Meta Ads?
Your'e not alone
If you’ve ever tried running ads on Facebook or Instagram, you’ve probably faced:
- Unclear strategies. —do you run a conversion campaign, lead ad, or traffic campaign?
- All the jargon. Lookalike audiences, custom audiences, pixel tracking—oh my! (oh my!)
- The constant changes. Algorithm updates that make you question everything you know.
- Wasting money. Ad spend going down the drain with little to show for it.
- If you’re a business owner, knowing whether Meta Ads is the right marketing strategy for you (and how to implement it the right way) could be the key to unlocking untapped revenue potential.
Why You Can’t Ignore Meta Ads
These are just some of the reasonswhy Meta may be the most powerful tool to skyrocket your business revenue if done the right way…
Massive E-Commerce Growth: In 2025, Meta platforms (Facebook, Instagram) are expected to drive over $45 billion in social commerce sales, with Instagram playing a significant role as one of the top platforms for product discovery and purchases.(eMarketer)
Instagram Shoppers: Around 70% of Instagram users have reported using the platform to discover new products, with 50% making a purchase after seeing something they liked on Instagram. (Instagram Business)
Increased Social Shopping: Nearly 40% of consumers say they have purchased products directly through social media ads, especially on Facebook and Instagram, which are central to Meta’s shopping features. (HubSpot)
Instagram Shops Popularity: More than 130 million Instagram users tap on shopping posts every month, showing just how effective the platform is at driving impulse buys and brand discovery. (Instagram)
Facebook Ads Impact: 57% of shoppers say they discover new products through Facebook ads, making Meta a powerful tool for driving traffic and sales directly from ads. (Meta Business)
We’re stripping away the overwhelm and breaking Meta Ads down into simple, actionable steps. No fluff, no unnecessary theory—just the essentials you need to run high-performing campaigns.
with...
Who The E-Commerce Ads Academy Is For...
- E-Com business owners sick of outsourcing their ads and getting no ROI
- Founders who want to learn how to run profitable Meta Ads in-house
- E-Com Business owners who wants real support: ad audits, live coaching, and the know how to scale their brand with profit.
Who It’s Not For
- Startups with no product or store set up yet
- Agencies or Coaches
- Founders unwilling to look at data or tweak their own strategy
WHATS INCLUDED
There has never been a more important time than NOW to make sure your Meta Ads work for you...
✅ Members gain exclusive access to live weekly mentorship calls, providing real-time insights and expert guidance to fine-tune their advertising strategies.
✅ These interactive sessions allow participants to troubleshoot issues, refine their approaches, and optimize campaigns for maximum performance.
✅ Additionally, the academy fosters a supportive community through a private Facebook group, enabling members to share successes, brainstorm strategies, and collaborate with like-minded individuals.
✅ This combination of ongoing mentorship and community support ensures that members stay ahead in the ever-evolving world of Meta advertising.
- Live Ad account Audits and recommended changes
- How to build and structure high-performing ad campaigns for your store
- The essential Facebook Ads concepts (you’ll quickly become comfortable with the terminology and strategies)
- How to utilize Facebook’s advanced targeting options (interest, behavior, and demographic targeting to scale your campaigns)
- The secrets to maximizing your ad budget (spend smarter and get the best results with Facebook’s bidding options)
- How to test, analyze, and refine your ads to keep improving performance and ROI.
Private
FB Community
Exclusive Access to the Ads Academy Private Facebook Group
Your go-to community for mastering Meta Ads! Share your wins, brainstorm strategies, and troubleshoot challenges with like-minded e-commerce business owners.
Live Support
Live Weekly Support – We've Got Your Back
Setting up ads is easy—figuring out what comes next is where it gets real.
Join our weekly 60-minute live support sessions to troubleshoot, refine, and optimize your strategy, so you can adapt and keep scaling, no matter what challenges arise.
Up to date Training
Ongoing, Up-to-Date Training
Stay ahead with the latest strategies that actually work.
Our training is always up to date, ensuring you have the most relevant insights to navigate the ever-changing world of Meta Ads with confidence.
Join Me for 10 Weeks
Real Strategy, Real Results, and Zero Fluff - ALL LIVE
Most ad courses give you templates, plug-and-play strategies, and outdated frameworks.
That’s not this.
The E-Commerce Ads Academy is built for real businesses that want real growth. We don’t teach you how to copy someone else’s funnel. We teach you how to:
Read data like a pro (so you know what’s working)
Build high-converting campaigns from scratch
Scale your ads without panic-spending
Meta Ads Foundations and Strategic Setups
Develop a deep understanding of Meta Ads' ecosystem and strategically set up ad campaigns for maximum impact.
- In-depth explanation of Meta Ads Manager, Business Manager, and the relationship between Facebook, Instagram, Messenger, and the Audience Network.
- Understanding Meta’s machine learning system and how it optimizes ad delivery to the most relevant users.
- Meta Ads’ Role in E-Commerce Growth
- Structuring campaigns with precise objectives for the funnel stage (Awareness, Consideration, Conversion
- Tips for structuring your account for success
- Advanced tracking with Facebook Pixel and Conversions API for enhanced tracking accuracy.
Advanced Audience Targeting and Segmentation
Master the art of advanced audience targeting to reach high-intent
buyers with precision.
- Audience Segmentation for High-Value Conversions
- Implementing sequential retargeting strategies based on user behavior (cart abandoners, page viewers, purchasers).
- Understanding the power of psychographics and context to target customers based on their mindset (not just demographics).
- Leveraging Meta’s advanced audience data
Creating High-Performing Ad Creatives
Learn how to design and optimize high-converting ads through in-depth creative strategies.
- Understanding when and how to use the most effective ad formats (carousel, collection ads, canvas, dynamic ads).
- Advanced techniques in writing compelling copy that influences purchasing behavior, using urgency, social proof, and emotional triggers.
- Crafting personalized ad copy using dynamic text, pulling user-specific data into the ad for hyper-relevant messaging.
- Visual hierarchy, color psychology, and thumbnail optimization to increase engagement.
Advanced Budgeting, Bidding, and Scalings
Master the financial side of Meta ads to maximize ROAS and scale campaigns effectively.
- Understanding budget allocation between campaigns, ad sets, and creatives based on performance data.
- Forecasting ROI and setting a flexible budget based on anticipated customer lifetime value (CLV).
- Scaling Campaigns without Sacrificing Performance
- Scaling campaigns while balancing cost-per-acquisition (CPA) and return on ad spend (ROAS).
- Understanding when to duplicate, scale vertically vs. horizontally, and implement audience expansion for higher ad spend efficiency.
In-Depth Analytics and Optimization
Analyze and optimize campaigns to continuously improve performance using actionable data.
- Understanding the full range of KPIs: ROAS, Cost per Acquisition (CPA), Lifetime Value (LTV), Click-Through Rate (CTR), and more.
- How to interpret Meta’s Attribution Model and multi-touch attribution for a more accurate understanding of ad performance.
- Using Meta’s Attribution Tool to understand the true value of ad interactions across different devices, touchpoints, and platforms.
- The importance of multi-channel attribution and cross-platform tracking to measure full-funnel performance.
- Advanced strategies for optimizing underperforming campaigns based on ad insights (e.g., creative fatigue, poor targeting).
- Scaling campaigns while ensuring ad relevance scores remain high and cost per conversion stays low.
Website Optimization for Maximizing Conversions from Meta Ads
Learn how to ensure your website is optimized to convert visitors into customers after driving traffic with Meta Ads.
- Designing landing pages specifically for ad traffic: Tailor content to match the messaging and offer in the ad.
- Best practices for high-converting landing pages: Clear, concise copy, compelling calls-to-action (CTA), and minimal friction points.
- Mobile-first optimization: Ensuring your landing page performs well on mobile devices, given the high volume of mobile users.
- A/B testing landing pages for optimal performance, testing variations in headlines, CTAs, and form placement.
- Key touchpoints and behaviors to monitor to understand where drop-offs occur (bounce rates, cart abandonment, etc.).
Plus these bonuses…
Website Optimization for Maximizing Conversions from Meta Ads
- Designing landing pages specifically for conversion
- The impact of page load speed on conversion rates:
- Why mobile optimization is crucial for Meta Ads traffic, and strategies to ensure smooth mobile navigation, responsive design, and fast loading.
- Key touchpoints and behaviors to monitor to understand where drop-offs occur (bounce rates, cart abandonment, etc.).
Optimizing for Trust and Social Proof for Meta Ads
- Adding reviews, testimonials, and case studies to build credibility and social proof.
- Using a matrix system to create content that encourages social proof
- Impact on Meta Ads: Trust badges in your Meta Ads can create instant reassurance, leading to increased CTRs and a higher conversion rate. Ads promoting certified, trustworthy products tend to perform better and reduce hesitation in making a purchase.
WHAT PAST MEMBERS HAVE HAD TO SAY
“From Overwhelmed to Confident!…”
I went from zero knowledge of Facebook ads to running successful campaigns that bring in consistent sales. Sarah’s Academy broke everything down so simply, and the support was outstanding. Highly recommend this bootcamp if you want to make Facebook ads work for your business!"
Emma Clarke,
E-commerce Store Owner
“Facebook Ads That Actually Work.”
As a small business owner, I was overwhelmed by the idea of Facebook ads. Sarah's bootcamp gave me the confidence and skills to create ads that actually convert. I've seen a significant boost in traffic and sales in just a few weeks!"
Ben Harris,
Founder
“Increasd Sales and ROA in Just Weeks”
This bootcamp was a game-changer for my e-commerce business. The strategies Sarah teaches are practical and easy to implement, and I’ve already noticed a huge difference in my ROI. I can’t believe how much I learned in such a short time.
Sophie Taylor
Fashion Business Owner
MEET YOUR MENTOR
Hi I'm Sarah
With over 25 years of experience in E-commerce, I specialise in helping e-commerce entrepreneurs scale their businesses.
Currently featured as an expert on Meta Australia's homepage for my success with ads for my own brand, Boardsox, I’ve built a solid reputation for driving results with Meta Ads.
I’ve scaled brands with Meta for hundreds of clients, consistently delivering significant success. My deep understanding of Meta's platform, combined with a data-driven approach, has helped many businesses thrive in the competitive e-commerce space.
I’ve leveraged my expertise to grow my own brand from the ground up. In 2023, I was named one of the top 10 Entrepreneurs to watch. And am often featured by Meta with my own brand Boardsox.
Ready to scale your business with Meta Ads and see real results? Let’s get started!
Sarah doesn't just talk it... She walk's it! Meta Follows Sarah and has promoted her own business Boardsox and their Meta strategies for the last three years!
Sarahs own brand Boardsox's Advertising Strategy Is Featured by Meta as a Success Model...
Proven Meta Strategies for Rapid Growth
Fast-track your e-commerce success with The E-Commerce Ads Academy’s expert-led, results-driven training. Gain the skills you need to confidently run profitable Meta Ads, optimise your marketing strategy, and scale your business—without the guesswork.
A Supportive Community to Help You Grow your brand.
- Live Weekly Mentorship – Get real-time insights and expert guidance to fine-tune your ad campaigns.
- Dedicated Support – Real, hands-on assistance whenever you need it.
- Continually Updated Content – Stay ahead with an ever-expanding library of cutting-edge ad strategies.
- 30-Day Results Guarantee – Invest with confidence, knowing you’re backed by proven strategies designed for success.
2025 - Boardsox - Sarahs own E-Commerce Business - featured alongside the Oodie...
E-Commerce Business Owners why this is essential for you ...
In 2025, doubling down on your expenses isn’t just smart—it’s essential. With rising ad costs, tighter competition, and economic unpredictability, blindly outsourcing your Meta Ads without understanding what you're paying for is a fast way to burn your budget.
Sure, you could hand it off to an agency and hope for the best—but let’s be real, if the price seems too good to be true, it probably is. More often than not, it’s a junior media buyer learning on your dime.
The E-Commerce Ads Academy puts the power back in your hands. It gives you, the business owner, the knowledge to confidently run your own ads or make informed decisions when hiring pros.
You’ll understand the strategy, the why behind the targeting, and the how behind the spend—so you can ensure every cent is doing real work.
Because in 2025, understanding your ad strategy isn’t optional—it’s the key to staying in control and scaling smarter.
Frequently AskedQuestions
What exactly is The E-Commerce Ads Academy?
While The E-Commerce Ads Academy is designed with e-commerce businesses in mind, freelancers, marketers, and service-based businesses can also benefit. The core principles of running profitable Meta Ads apply to various industries, and you’ll learn strategies that can be adapted to different business models.
Is this just for ecomm businesses?
While The E-Commerce Ads Academy is designed with e-commerce businesses in mind, freelancers, marketers, and service-based businesses can also benefit. The core principles of running profitable Meta Ads apply to various industries, and you’ll learn strategies that can be adapted to different business models.
How is this different from other Meta Ads courses/ Memberships?
The Academy is built on real-world experience and tested strategies. Unlike other programs that focus on theory, The E-Commerce Ads Academy provides a step-by-step, actionable framework to create, test, and scale Meta Ads profitably. Plus, you’ll get real live support, live mentorship, and access to continually updated content to keep up with Meta’s changes.
Does the program include hands-on support?
Yes! You’ll have access to live weekly mentorship calls where you can get your questions answered, troubleshoot issues, and receive expert guidance. Plus, our private community offers ongoing support from Sarah and fellow members.
I’ve tried Meta Ads before and lost money. Will this really work for me?
If you’ve struggled with Meta Ads in the past, it’s likely due to a lack of clear strategy or proper optimisation. The E-Commerce Ads Academy helps you avoid common pitfalls by teaching you proven techniques to maximise your ad spend and improve profitability.
What if I’m already running Meta Ads? Will I still benefit?
If you’re already running ads but not seeing the results you want, the 100% yes Academy will help you refine your strategy, improve targeting, and optimize campaigns for real results. You’ll learn advanced tactics that can take your ads from “just okay” to highly profitable.
Do I need a big budget to make Meta Ads work?
No! The E-Commerce Ads Academy teaches you how to spend smarter, not more. You’ll learn budget-friendly strategies to test and optimise ads so you can see results without wasting money.
I’ve completed one of your free challenges—how is this different?
The free challenges give you a taste of what’s possible, but The E-Commerce Ads Academy provides a complete roadmap to mastering Meta Ads. You’ll get deeper insights, expert mentorship, real-world case studies, and advanced scaling techniques to ensure long-term success.
How long do I have access for and can I get support after the ten weeks live training and account support?
After the 10 weeks of live training and hands-on account support wrap up, you’ll have the option to stick around inside the Academy with a low-cost ongoing support membership. This is perfect if you want continued help with strategy tweaks, new ad testing, or staying on top of platform changes.
What if a competitor is in the group as well?
This program isn’t about cookie-cutter strategies or copying each other’s ads. It’s about helping you build your brand’s unique, profitable ad system based on your products, margins, audience, and goals.
Even if two people sell similar things, what works for one won’t necessarily work for the other — and I make sure everyone’s plan is personalised.
That said, if there’s ever a direct overlap that feels uncomfortable, just shoot me a message. I’ll make sure you feel safe, supported, and have the option for private guidance if needed. I’ve got you.
What if I’m not happy with the program?
I stand behind this work fully. If after the first 14 days you’ve shown up, done the work, and still don’t see the value, I’ll refund you — no dramas. I’m not here to take your money if this isn’t the right fit.
Monthly Access
Cancel anytime. No lock-ins. Just results.-
Full access to the Meta Ads Academy (core + scaling modules)
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3x Monthly Group Coaching Calls
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Access to the private community for ongoing support
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Swipe files, templates, funnels & reporting dashboards
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Monthly Membership - No lock in contracts