Facebook is an absolute powerhouse, and everyone knows it. Dominating the social media space, Facebook has grown over the past decade to become a commanding force in the digital world. Considering that, it’s safe to say that you need to consider a Facebook business page if you’re a business owner.

It’s estimated that over one fourth of the world’s population uses Facebook – which, when you think about it, is absolutely mad. There isn’t precisely one group using the platform, either; it’s popularity isn’t limited to validation-seeking teens or nosy retirees. People across all demographics are actively using Facebook, making them a fantastic marketing tool.

With them, you can:

• Provide easy access to information
• Provide customer service
• Increase exposure
• Measure analytics
• Grow your email list
• Personify your brand
• Share more content
• Run ads

Let’s dive into the how.

 

Provide easy access to information

You could be the proud owner of the most expensive, beautifully designed company website known to man. Even then, I’d still recommend using a Facebook page. 

The truth is, a Facebook business page can serve as a wonderful resource for your audience. Plus, it’s free. Why not use one to your advantage?

Facebook pages provide easy access to commonly searched information such as hours, locations, contact information, and more. There’s also an option to enable reviews, allowing you to provide customers that extra nudge sometimes needed to convince them to purchase. This is an optional feature, but something you might consider! 

 

Provide customer service

An extra point of contact is undoubtedly a positive. Allowing customers to easily reach someone from your business makes communication simpler for all parties involved. Your customers don’t get frustrated trying to get a response, and you have the opportunity to make someone happy! 

For that reason, it’s great to take advantage of providing customer service through your business page. Customers can contact your page through messages and comments, where you’re able to solve their problems and answer their questions.

If you see a disgruntled comment appear publicly on one of your posts, don’t fret. Don’t delete the comment, either. Instead, respond publicly, followed by a private message to the customer. 

An example public response could be: 

“Hi, Abby. We’re so sorry to read that you’ve had a less than desirable experience with our company. We’d like to make this right. Please check your messages and we will take care of this issue for you.” 

With a response like this, other viewers see that you took the initiative to make the issue right, which is huge. We all know that great customer service goes a long way. If potential customers take note of your activity and fast response time, they’ll have more trust in your company.

 

Increase exposure

Facebook is its own marketplace. Plus, since it’s free, you can market your business without spending a dime, because by simply existing on the platform, you set yourself up to gain more customers. The algorithm supports this, too. 

Have you ever scrolled through Facebook and noticed posts like these pop up on your News Feed?

“Abby Smith likes this.” 

“Samuel Roberts commented on this post.” 

“Erica Johnson liked this photo.”

Your answer is probably “yes.” Facebook is set up to share friends’ activity with you. When people like and interact with your content, their friends see updates like these on their Facebook home page. The hope is that situations like these will bring about new leads, and ultimately increase sales.

P.S. Site and page views help you rank up in Google. When customers land on your Facebook page and click through to your website, this tells Google that your site is important, helping your SEO. Win-win! 

 

Measure analytics

Facebook provides their own analytics, which can serve as an incredible business tool. With this tool, you have access to an overview of information that includes content performance, user activity, engagement, “likes,” reach, and more. 

From this, you can see which strategies are working well and which areas need improvement!  

 

Grow your email list

If you’re a brand that frequently hosts giveaways, you can use Facebook to notify and update your audience, ultimately bringing in extra participants. And we all know that more participants = more collected emails. 

No matter your industry, it’s important to develop an email list. Email lists provide an outlet for communicating with your audience on your own terms. There’s no algorithm to fight with, no guidelines to follow… it’s exclusively you and your audience.

Many businesses choose to build this list through hosting contests and giveaways, as it’s a great tactic that entices people to sign up more than any other type of CTA. 

Once you have an email list, you can send out newsletters, updates, promos, and more, ultimately providing extra value!

 

Personify your brand

People love companies that they can connect with, and giving your brand a personality and voice is one way to do this. 

Interact and engage with your community. Post relatable, on-brand content. Get your audience excited, involved, and eager to check out your posts. This is how you build connections and ultimately create a solid foundation with your audience.

 

Share more content

Facebook is a tremendous way to share more with your audience than you’d be able to otherwise. Businesses don’t update their websites daily, because that doesn’t make sense. With Facebook, however, it does.

Facebook allows businesses to share images, videos, and “behind-the-scenes” content that gives audiences an extended view. That extra content proves quite valuable. Jumping off of the point above, sharing more with your customers shows them who you are, ultimately increasing your brand’s personality and helping you building trust.

 

Run advertisements

Lastly, the most important reason to use a Facebook business page is advertising. 

Facebook is an advertising wonderland and a great place to allocate a good portion of your marketing budget. Their ad center is quite robust and features a ton of options, allowing you to market to the most specific groups imaginable. You’re able to reach clear-cut audiences, directly choosing who sees your ad, in order to get the most bang for your buck. 

You can run videos, images, dynamic ads (such as multi-image carousels), lead ads, and more, and you can run these with various goals in mind. Ads can be run to increase page likes, increase sales, create engagement, create leads, and way more. 

Last year, Facebook saw ad revenue numbers higher than $16.6 billion in not the entire year of 2018, but its fourth quarter alone. 

Would businesses allocate that much toward Facebook ads if they didn’t work? Nope. They wouldn’t. 

Ads work, and that’s why you need business page and a decent Facebook marketing strategy.

If you’d like to work with me to run and optimize Facebook ads (as well as improve your email marketing and web design), schedule a free strategy call.  

Sarah

 

 

 

 

 

 

 

P.S. Ready to grow your e-commerce business?  Here are 3 options to start and scale your e-commerce business with Sarah The E-Commerce Business Coach today:

1. The E-Commerce Mastermind – Your E-Commerce Membership Community with hands-on support with my dream team to start and scale your online store.

2. 1:1 VIP E-Commerce Coaching – My Blue Ribbon and Private 1:1 E-Commerce coaching for established brands looking for next level growth and support.

3.  Facebook Ads – Facebook Ad management and optimisation specifically for E-Commerce Stores the right way.