branding 101

Customer Avatar The first time I heard the term customer avatar I felt pretty sure that my mentor wasn’t talking […]

Storytelling and your brand and YOU Storytelling is HOT right now. It’s not a new concept when it comes to

Creating your Value Proposition Your brand is starting to find its footing, it’s getting voice and you’re finding ways to

Forming your Brand Identity Now that you have looked at your external influences and married them with your internal values,

 Finding Your Brands Voice Starting out in e-commerce it is often a long hard push to simply start stocking your

Many view E-Commerce as simply an online store selling products. But that couldn’t be further from the truth! We all