Customer Avatar The first time I heard the term customer avatar I felt pretty sure that my mentor wasn’t talking about the blue guys from the James Cameron blockbuster. So…

Storytelling and your brand and YOU Storytelling is HOT right now. It’s not a new concept when it comes to branding, but it is a very powerful one. For years…

Creating your Value Proposition Your brand is starting to find its footing, it’s getting voice and you’re finding ways to bring value to your customers through engaging with them in…

Forming your Brand Identity Now that you have looked at your external influences and married them with your internal values, how can you bring those together to form your brand…

 Finding Your Brands Voice Starting out in e-commerce it is often a long hard push to simply start stocking your product. Picking the right platforms, themes, getting photography, creating product…

Many view E-Commerce as simply an online store selling products. But that couldn’t be further from the truth! We all know that the best stores seem to have a life…