
6 Must-Do’s for Effective Social Media Marketing
A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,”
A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,”
Throughout the years, we here at My Modern Met have seen the amazing and innovative ways in which creative entrepreneurs have
At the recent Unite conference in San Francisco, Shopify made several big product announcements. But the biggest by far was
SEO For Beginners: What Retailers Need to Know About Search Optimization You’ve got a great ecommerce site that’s well-designed and
Selling online can be easy but it can also be overwhelming. There are hosting platforms such as Shopify, Big Commerce,
It can be quite a challenge to find a manufacturer — one you like working with and whose factory produces
Any eCommerce retailer at the top of their game understands that getting shoppers to your website is only half the
Ready to learn how to reduce your cart abandonment rate? So you have already paid for your customer to
Sales are great for boosting sales in the short-term, but there is a risk that retailers can become too reliant on
Email marketing is so important in E-Commerce- lets explore why! Hi %FIRSTNAME% For many years now, email marketing has been one
Increase conversions and build an email list to grow your business! If you can’t convert website visitors into customers the
Your ecommerce conversion rate is more than just a sign of the quality of your store. It’s a good indication of how
How To Price A Product: A Scientific 3-Step Guide (With Calculator) Product pricing is an essential element
Writing great Facebook ad copy, like writing great books (or blog posts), is a craft. David Ogilvy was considered a master
People typically think of Black Friday as the be-all and end-all of big shopping dates. Though Black Friday is indeed
What should you put in a newsletter? It’s one thing to hear that a newsletter is a great way to
When it comes to being a business owner, you’ve got to be on your game. The competition in fierce, customers
Sometimes bringing customers to your website and driving traffic to your content can feel a bit difficult. There are so
You may know the ins and outs of your business, but it can be hard to see your e-commerce store
Facebook is an absolute powerhouse, and everyone knows it. Dominating the social media space, Facebook has grown over the past
We’ve all been told that retaining customers is easier than attracting new ones. But have you been told that it’s
User generated content (UGC) is essential to your e-commerce brand’s social media strategy. According to a study by Statista, 79%
Facebook advertising is essentially a gold mine for many business owners. The audience nearly infinite, Facebook is home to social
Did you know that more than 7% of all retail transactions happen on mobile devices, and by 2023, that number
Excess inventory can weigh down your e-commerce business and cut into your profit margins. Most e-commerce businesses will experience an
E-Commerce Average Order Value (AOV) is an important metric in determining the success of your marketing and sales strategies. With
Mastering Facebook’s Ads Manager is a feat of its own. Between different Campaigns, different Ad Sets and different types of
TikTok is the fastest growing social media app with over 650 million downloads in 2021. The app has over 1
Using Google Analytics is a great way to track your business statistics. With it, you can track and measure things
Marketing efficiency ratio (MER) measures the success of your marketing in terms of revenue (i.e., how much revenue your marketing
E-commerce is always growing. So much so, that it’s expected to increase another 10% this year. An increase of that
In the world of e-commerce, acquiring e-commerce customers the right way is important. Without customers, a business cannot survive or
My passion for eCommerce coaching and my passion for surfing led me to start one of Australia’s fastest-growing surf brands.
E-commerce businesses put their best foot forward to make sales online. But, the unboxing experience is just as important as
There are about 24 million e-commerce sites on the internet today, so it can be hard to get yours to
Are you utilising discounts in your e-commerce store? According to Shopbib, 57% of shoppers only made a first-time purchase because
Social media has quickly become one of the driving forces of society. With over 4.6 billion users worldwide, it is
With more than 1 billion active users, TikTok provides an entirely new platform with untapped audience potential for businesses. Using
What is Customer Lifetime Value? In E-Commerce, Customer Lifetime Value is a metric that reflects the value of a customer
Every single day, more than 1.75 billion people use Facebook. So what does that mean, exactly? For your business, it
If you’re here, you have probably found yourself asking “what is MOQ? Why does it matter for my business?” You’ve
Email marketing continues to be a proven method for reaching customers, building relationships, and driving sales. There are over 3.8
In order to take advantage of the holiday season and cater to your target market, it is important to nail
E-commerce analytics can be scary if you don’t know where to begin. But, once you know the basics you will
When focusing on growing a business, gaining new customers is the goal. But, what about the customers you already have?
E-commerce email marketing strategies can feel overwhelming. And as a business owner with so many things to worry about, it
When you have 15 minutes of extra time, don’t waste it thinking of things to do. Save this list of
In E-Commerce, marketing is everything. You can have the most beautiful products and the cleanest sales process in the world,
Successful E-Commerce stores know that the sales process involves more than just the act of selling a product. At least,
When it comes to website marketing, most people focus on traffic. They set up advertisements and measures to simply drive
Customers often factor in many things when making the decision to purchase from your business. Fortunately, due to the internet
It’s 2022 and it’s post iOS 14, all of a sudden everyone is talking about Facebook and Instagram ads, and
Ecommerce marketing isn’t easy, but it has never been easier. Over the past year, thousands of e-commerce businesses have popped
It should come as no surprise that internet usage increased during the pandemic. As everyone spent more time at home,
Owning a business involves more than the product or service you’re providing. A large part of it is building relationships
One of the most important aspects of running a business is making an excellent first impression on new buyers and
Facebook Messenger is continuing to make a name for itself when it comes to Marketing, and it’s a method E-Commerce
There it is! You have nailed the idea, research, and design for a product that could thrive on the market,
When it comes to increasing E-Commerce conversion, there are many steps you can take. There are so many, in fact,
Online stores make it easy and convenient for customers to satisfy all of their shopping needs. But sometimes, customers don’t
Online shopping has become more than just a fun perk of the progression of the internet — it has become
Imagine you have a list of errands to run. You plan on going to the grocery store, pet store, and
If you operate an E-Commerce store, a marketing plan is non-negotiable. Sure, random social media posts and a few SEO
As society moves into a deeper digital era, physical storefronts are becoming something of the past. Many businesses are finding
As many of you know as well as being an E-Commerce Coach I am the Co-Founder of Boardsox. Such is
To convert leads, you need to know your customers inside and out. You must know what they like, and what
Increasing your conversion rate (ability to turn visitors into customers) is crucial to ensuring high sales volumes. With more and
Its coming Black Friday and Cyber Monday!…. Two of the biggest days on the Retail and online calendar! When
We know that as a business owner it’s incredibly beneficial to be active on Facebook. But, do we know why?
The world of Facebook Ads is a confusing one. Though there’s a large learning curve, there are actually some simple
Product returns are a given in the world of online shopping. With numbers substantially higher than with in-store returns, (think
Ahhh, the world of video marketing. Truly an animal of their own, videos have become a marketing tool that cannot
It costs money to make money. In the world of e-commerce, this means that it costs marketing dollars to bring
Success as an online retailer comes from nailing down your audience and knowing how to best serve them. One of
The numbers are in – customer reviews are everything. Study after study has shown that customers are paying more attention
Negative reviews are a part of the retail experience. There is no way around them and no way to wholly
When you find yourself with a grand idea, it’s tempting to run with it. You’re motivated, full of energy, and
If you’re in business, you know that customer loyalty is crucial. You’ve probably heard the age-old saying that goes something
Have you ever thought about how crucial design is for your E-Commerce store? If not, it is definitely time to
The wording is everything. When it comes to writing Facebook ad copy, every single word counts. Readers’ attention is being
As an E-Commerce retailer, your copy is everything. I simply cannot stress this enough. It is imperative that you create
When it comes to Facebook advertising, there are specific practices to implement that can truly make or break your campaign. In
If you are an E-Commerce owner, you probably know how important social media is. Of specific importance is the ever-popular
As more and more companies jump in to E-Commerce and begin utilizing online selling platforms, SEO becomes increasingly important. SEO
In 2017, 1.66 billion people used the Internet to buy goods. 1.66 billion! That figure is absolutely massive and is
Discounting makes sense from a marketing and sales perspective, especially when you’re in a slump. You’re attracting a slew of
Email Open rates are one of the best ways to tell whether your e-commerce and products are resonating with your audience
In just the final quarter of 2017, consumers spent nearly $100 billion dollars in the retail e-commerce market alone. No wonder we
The e-commerce industry is growing rapidly. According to a study by eMarketer, retail e-commerce sales will shoot up to $4.058
Before we get started let us look at what a Conversion Rate is: A conversion rate is the percentage of visitors who take
I had the pleasure of being interviewed by good friend Larissa from The Salon Owners Collective. We had such a
Influencers are known to raise brand awareness, promote interest, and upturn engagements all around the world. Influencer Marketing is the quickest
NEW! Feature on facebook! July 2018🔥 See what all your competitor’s Ads that are running on Facebook now! Facebook just
As an e-commerce business owner, you are always looking for new ways to drive traffic and sales to your store.
Abandoned cart emails are your secret weapon. (Insert Ninja) If you can send a timely email to those shoppers who
Here’s a statistic which might shock you: as of Q2 2017, the average abandoned cart across all industries is 76.9%. Why
Your website is the most important piece of real estate your e-commerce business has. Your website is your shopfront –
Excited much! I am!!! In case you missed it yesterday, I wanted you to know that…Instagram has announced yesterday that shopping on Instagram
Picking the Platform that is right for your business. When you’re starting out in E-commerce picking the right home for
Starting an E-commerce Store – your questions answered Starting an E-commerce store seems like the simple and easy way to
Customer Avatar The first time I heard the term customer avatar I felt pretty sure that my mentor wasn’t talking
Storytelling and your brand and YOU Storytelling is HOT right now. It’s not a new concept when it comes to
Creating your Value Proposition Your brand is starting to find its footing, it’s getting voice and you’re finding ways to
Forming your Brand Identity Now that you have looked at your external influences and married them with your internal values,
Finding Your Brands Voice Starting out in e-commerce it is often a long hard push to simply start stocking your
Many view E-Commerce as simply an online store selling products. But that couldn’t be further from the truth! We all
Christmas is the biggest time of the year for online sellers and you need to be ready! So I have
Things to think of when choosing an E-commerce solution WHAT’S UNIQUE ABOUT EACH E-COMMERCE PLATFORM? Shopify is an all-in-one
Social media ads are the norm for entrepreneurs both as consumers and business owners, so it’s a safe guess that most
Ralph Waldo Emerson once said, “If we encounter a man of rare intellect, we should ask him what books he
So you have decided to start an online store. and you’ve decided what you’d like to sell, so not its’
For an Online store shopping cart abandonment is one the most common ways revenue walks out the door. A Baymard Institute
Q: Want to know 5 reasons why your not making sales as fast as you’d like? A: Access your Free
It’s been a dream of yours for years. You want to be able to work from home and sell products
It really doesn’t matter if you are running an online store or selling products, running a business can be busy
PRIVATE 1:1 E-COMMERCE COACHING | NEXT LEVEL GROWTH Struggling to create results for your business, want me to work with you? Need